The hidden ceiling on your marketplace growth. And how to break through it.
Every marketplace seller hits a wall. Not a budget wall, not a logistics wall. A decision wall.
Pricing reactions, discount campaign, promotional participation: each decision is fast on its own. Multiply by thousands of SKUs across multiple European marketplaces and it becomes impossible to execute well at scale according internal rules and strategy.
In this session, Jakub Vraspír (CEO, Merchantee) unpacks why this bottleneck caps growth for most mid-market sellers, and what changes when they replace manual decision-making with automated execution. Specific results from European sellers. Practical takeaways. And an honest look at what agentic selling actually means in practice.
Jakub Vraspír
Jakub spent five years consulting for e-commerce companies across Europe, helping them go to market, build sales strategies, and scale their operations. Part of that work took him deep into marketplace commerce — advising platforms on how to build and grow their seller ecosystems from scratch. That gave him a rare perspective: how marketplaces actually work from the inside, and where serious sellers consistently leave performance on the table.
In 2022, he switched sides. Instead of advising marketplace operators, he started building for the sellers on them. The result is Merchantee — an agentic marketplace expert that executes sales actions on behalf of sellers across EU marketplaces, based on their strategy and rules, around the clock. Today Merchantee works with hundreds of sellers across six markets.
Jakub's sessions are built around one conviction: the sellers who win on European marketplaces in the next three years won't be the ones with the biggest teams. They'll be the ones who react instantly across every channel.
