Amazon FBA or MFN? How to choose the right fulfillment model?
This session will focus on logistics choices that have a real impact on launching and growing sales on Amazon. We will look at the practical differences between FBA and MFN, when each option makes the most sense, and how to approach European fulfilment models such as Pan-EU FBA and EFN. It is designed for businesses that are new to Amazon and want to build a solid foundation, avoid common mistakes, and prepare to scale efficiently in Poland and across international markets.
Katarzyna Śliwińska-Wojciechowska
Key Account Manager with over 8 years of experience, including hands-on operational expertise in Amazon. I specialize in onboarding brands to the Amazon platform and driving their strategic growth across both Polish and European markets. I support companies in international expansion by providing comprehensive guidance in business internationalization and optimizing their Amazon presence. With strong operational expertise, I effectively lead FBA (Fulfillment by Amazon) implementations, ensuring full logistical and strategic support for brands.
Wojciech Jędral
An expert in sales development and marketplace strategy. Currently working as a Business Development Manager at Base, he guides companies through the onboarding process and helps them build a competitive advantage using Base tools.
He developed his expertise at Amazon, where he was responsible for growing some of the largest e-commerce players across 10 European markets. His approach combines startup agility (gained in companies backed by leading VC funds) with strong corporate process discipline.
He believes that success comes from effectively leveraging business drivers and continuously improving processes.
