Amazon Vendor: From Seller to Supplier. Why Leading Brands Choose the 1P Model and How It Changes the Rules of the E-commerce
Moving from the Seller (3P) model to Vendor (1P) is not just a logistical shift for a brand - it’s a step into the e-commerce premier league. Why do major players choose to give up control over retail pricing to Amazon in exchange for the prestigious “Sold by Amazon” badge?
During my presentation, we’ll break down the 1P model into its core components. I’ll talk about building trust, achieving scale that’s impossible to reach alone, and why for the biggest brands, Vendor is often a “make or break” factor in the global marketplace.
Damian Wiszowaty
An Amazon expert with over 10 years of experience, lawyer, and specialist in intellectual property law and new technologies. He specializes in scaling sales through multichannel cross-border models. A speaker on e-commerce at major business events such as the European Economic Congress and the European Forum for New Ideas. Founder of Gonito – a market leader in comprehensive support for global marketplaces and one of the largest European agencies specializing in marketplace sales.
Daniel Jackiewicz
Product Owner with a passion, specializing in building and developing integrations with leading e-commerce platforms such as Allegro, Amazon, and eBay. On a daily basis, I connect business needs with technical capabilities, managing the entire product lifecycle - from idea and backlog creation to prioritization and delivery of new features.
