Product data centralization as the foundation of automation in Base

The workshop will demonstrate how centralizing product data in the Base PIM can become the foundation for effective automation in e-commerce operations. Participants will learn how to organize and manage product data from a single source to ensure consistency across all sales channels. The session will also cover automating offer creation and updates, managing pricing strategies, and preparing product catalogs for international expansion. The goal is to show how structured data and automation enable businesses to scale efficiently without increasing operational complexity