Product data centralization as the foundation of automation in Base
The workshop will demonstrate how centralizing product data in the Base PIM system can become the foundation for effective automation in e-commerce. Participants will learn how to organize and manage product data from a single source to ensure consistency across all sales channels. It will also cover methods for automating the creation and updating of listings, managing pricing, and preparing sales for international markets. The goal of the workshop is to show how structured data and automation enable businesses to scale without increasing operational chaos.
Eryk Dolleiser
At Base, I create solutions that help businesses grow and operate more efficiently. I focus on automation, integrations, and technology that genuinely makes life easier for e-commerce teams.
On a daily basis, I work closely with clients—advising them, implementing new features, and finding ways to make their processes faster, simpler, and more effective. I have a strong understanding of the e-commerce landscape, so I know where technology can truly make a difference.
