The AI Era of Fulfilment – by Orange Connex
This presentation will show how sellers can gain a competitive edge by leveraging fulfilment, middleware solutions, and AI-powered tools to streamline operations and optimize product listings. We will also explore practical strategies, including real prompt examples and ecosystem integrations, that help merchants scale efficiently and prepare for the next stage of marketplace growth.
Boris Gertz
Sales Leader & E-commerce Fulfilment Specialist with over 26 years of experience, including 14 years in the express logistics industry.
With a career spanning global players such as UPS, FedEx Express, and Seven Senders, Boris brings deep expertise in building and scaling sales operations within highly competitive, fast-moving environments. His extensive background in express logistics has shaped a strong understanding of international shipping, supply chain dynamics, and customer-centric growth strategies.
In 2018, he co-founded a fashion brand with his wife, growing it into a seven-figure (EUR) business. Leveraging platforms like base.com, he combines entrepreneurial insight with hands-on experience in e-commerce operations and brand development.
For nearly four years at Orange Connex, he has focused on fulfilment solutions in e-commerce, helping businesses optimize their logistics, scale efficiently, and meet the evolving demands of global online retail. Known for his pragmatic approach and commercial mindset, he bridges the gap between sales, operations, and digital commerce.
Krzysztof Homa
Proven senior sales professional with over 20 years of experience in business growth, B2B, B2C, and D2C sales, SaaS, and leading sales teams. Nearly 3 years at Orange Connex focused on e-commerce fulfilment solutions, helping businesses find optimal solutions and automations that drive growth. Specialise in developing sales strategies, implementing innovative solutions, optimising logistics processes, enhancing supply chains, and establishing partnerships across European and global markets. My motivation and focus on personal development drive revenue, expand channels, and improve internal processes.
