Building a High-Performance Team: Lessons from the F1 Pit Lane to eCommerce

09:40 - 10:45 Main Stage

Listen to insights on leading a team under intense time and business pressure, making tough decisions, and exploring the similarities between e-commerce and Formula 1 racing. The conversation will take place live on the main stage, with the opportunity for the audience to ask questions.

Format: fireside chat. The discussion will be held in English.

Bobby Morrison

Base | Board Advisor at Base
Ex-CRO at Shopify

Bobby Morrison, former Chief Revenue Officer at Shopify, previously CRO at Intuit and head of global sales at Microsoft. An expert in revenue scaling and the transformation of technology businesses, with over 25 years of experience in the global tech market.

Guenther Steiner

Former Team Principal of the Haas Formula 1 Team and current CEO of the Red Bull KTM Tech3 MotoGP team

CEO Executive Chairman of the Red Bull KTM Tech3 MotoGP team and former
Team Principal of the Haas F1 Team, Guenther is known for his direct, authentic leadership style. His candid stories from the heart of Formula 1 offer audiences an unfiltered
look at leadership and culture, with practical lessons on decision-making, managing talent,
leading through change and building resilient teams.