PIM in Base is not just a feature, but a set of deliberate decisions about how product data is collected, structured, and used. During the presentation, we will show how the right data strategy simplifies the daily work of e-commerce teams and enables true scaling of multichannel sales. Through practical examples, you will see how to build a consistent product structure designed for automation and long-term growth. This session is for those who want to manage data consciously, rather than “patching problems” at the listing stage.
I have been working at Base for over a year and a half, but my hands-on experience with the system spans more than four years. Prior to joining Base, I spent three years at a company processing around 30,000 orders per month using Base as its core operational system.
This experience gave me a deep understanding of high-volume e-commerce operations, automation, and scalable order management processes — both from the user perspective and now from the implementation side.
Founder of Shelter.pl, with over 10 years of business experience and actively developing e-commerce projects since 2020. Specializes in effective product brand promotion and online sales, with a particular focus on consumer electronics and gaming technologies.