PIM in Base — how to build a central product database and prepare it for all sales channels

PIM
10:25 - 10:50 W1

In this session, we will show how to build a centralized product database (PIM) in Base that organizes product data and prepares it for multichannel sales. We will explain how to design a proper product catalog structure, manage attributes, images and descriptions, and adapt product data to the requirements of different marketplaces and stores. Finally, we will demonstrate how to create a product in Base PIM and quickly prepare it for publishing across multiple sales channels.

Przemysław Poyan Pogorzelski

Base | Implementation Specialist

Scaling e-commerce beyond Poland is part of his daily work. Olek has already helped over 30 brands enter international markets and grow their sales across Europe and on marketplaces. He specializes in connecting sales, logistics, and technology.