PIM in Base — how to build a central product database and prepare it for all sales channels

In this session, we will show how to build a centralized product database (PIM) in Base that organizes product data and prepares it for multichannel sales. We will explain how to design a proper product catalog structure, manage attributes, images and descriptions, and adapt product data to the requirements of different marketplaces and stores. Finally, we will demonstrate how to create a product in Base PIM and quickly prepare it for publishing across multiple sales channels.