Panel discussion: What Really Drives Sales in E-commerce Today – Technology, Marketing, or Processes?

Z branżą interaktywną związany od ponad 20 lat, zawsze starał się wychodzić poza utarte schematy i szukać nowych rozwiązań.
He has been involved in the interactive industry for over 20 years, always striving to go beyond established patterns and seek new solutions.

He managed a team at the Adnet advertising network, spent nearly 8 years building NEXT (Starcom), and later co-created and co-managed the media companies K2 Media and K2 Search.

Throughout his career, he has worked with clients such as T-Mobile, Mondelez, Coca-Cola, BPH, Kredyt Bank, Honda, Fiat, Provident, Pracuj, Medicover, GSK, USP, Novartis, Valeant, Real, Makro, Carrefour, Intermarché, Media Markt, Saturn, L’Oréal, Nivea, Mars, HP, and many others.

He has participated in numerous industry conferences as a speaker and co-created projects that won awards in competitions such as Media Trendy, Effie, and Mixx Awards.

Since 2017, he has been developing LVL UP Commerce, an agency providing services for brands on marketplace platforms.

Agnieszka helps companies and creators grow their business through affiliate programs. She has 18 years of experience in sales and online marketing. She combines the worlds of e-commerce, affiliate marketing, and technology partnerships, showing how to effectively recommend tools, build relationships, and generate revenue through referrals.

An experienced C-level manager with 15 years of expertise in marketing, e-commerce, and strategic management, specializing in the consumer and retail sectors. He was responsible, among others, for launching Mobile Vikings on the Polish market and building a customer-centric strategy (NPS 80+).

As a member of the Management Board, he led marketing and communication teams at Wirtualna Polska Holding (Totalmoney.pl, Extradom.pl, Homebook.pl). He successfully developed e-commerce platforms by optimizing purchasing processes and increasing revenue.

He has experience working in start-ups, owner-managed companies, and corporations, which enables him to effectively tailor strategies to the specific needs of different organizations.

For over 10 years, he has supported B2C and B2B companies in building effective e-commerce strategies, developing online sales channels, and implementing technologies that directly drive business growth. He combines strategic, sales, and technological perspectives, helping organizations design modern digital commerce ecosystems — from e-commerce platforms, PIM systems, marketplaces, and integrations to AI-based solutions.

Throughout his career, he has co-created and led digital transformation and sales projects for brands such as Fakro, Eurocash, 4F, Tołpa, Diverse, Coccodrillo, Skalnik, Tally Weijl, Selena, Solfinity, and MTP. He supports clients both at the strategy-definition stage and in selecting architecture, prioritizing roadmaps, optimizing processes, and scaling sales across B2C, B2B, and marketplace models.

I have been involved in e-commerce for over 12 years. I started as a developer, later managed implementation projects myself, and now, as the CEO of the Satisfly agency, I help clients achieve more in online sales.

I have implemented B2B and B2C e-commerce platforms for brands such as Volcano, Clarena, and Briju. Over the years, I have gained extensive knowledge and experience, which I share through my original podcast, The Art of E-Commerce (Sztuka E-Commerce).

Founder and CEO of Surf Inc., JustIdea Agency, and Wear Inc., as well as Co-founder of JustAutomate. For over 15 years, he has combined e-commerce, data, performance marketing, and AI. He scaled Surf Inc. from zero to PLN 75 million GMV.

Creator of the approach: “ROAS is dead, PROFIT is king.”

Recipient of awards including E-Commerce Director of the Year, Marketing Director of the Year, Marketing Performance Diamonds EU, and SemKRK Awards

Natalia gained experience in strategy, M&A, and business development at companies including OC&C Strategy Consultants, Zalando’s headquarters in Berlin, and the CCC Group. She worked on international expansion projects, buy-side transactions, and key strategic initiatives in the retail and e-commerce sectors.

Natalia looks at companies through the eyes of an investor, having spent years on that side of the table herself. In GCG projects, she translates this perspective into the language of operational management priorities and is responsible for strategy, Value Creation Plans, as well as preparing and guiding companies through capital market events.